Grouped Product

Grouped products consist of standalone products presented as a group. This structure works for a variety of different product types where you want the end user to be able to pick and choose the quantities of each product within the group.

The customers can purchase single products separately. Options are present to select either a single product or the entire group.

For Example:

A Grouped Product can represent a set of 3 bags for sale. The customer has a choice to make an individual purchase or buy all 3 bags.

Shopping Cart Display

In grouped products,every single product is displayed individually.The customers can select the desired quantity from each product.

Customizing Options

For Grouped Product, customization is restricted. Custom options are provided for only selecting individual items and their quantity.

For example:

A large formal shirt and medium black trousers are in a group. The customer can only customize the quantity. There is no scope for color and size customization.

Usages & Benefits

Buyers can add any of the grouped products in their shopping cart without having to browse for them separately.

Grouped products help in gaining the right target audience. It promotes sales or promotion campaigns toward potential customers.

For example:

Different types of forks, spoons and knives are present in an online store. You can offer multiple variations of it or even represent them in group sets.

2. Bundled Product

Bundled Products are like build your own kits. Each of the items in a bundle are customizable, simple or virtual products. Options for configuration will appear when customers click customize or add to cart. Unlike with grouped products, the customer can not skip components in a bundled product. They must choose from the available options to complete the set.

In Bundle products, there is no scope for individual purchase. The customers cannot separate simple products.

The entire bundle kit has to be purchased. Every single product is part of the final cart.

Computer RAM+ CPU +Mouse sold at an online store is an example of a Bundled Product. Here the customer has no option but to select all products from the cart.

Shopping Cart Display

On the Bundle product page, single products are not displayed separately.All selected products will be displayed under a single bundle cart.Only when the drop down box is clicked, the list of single products is shown. Here, every single product can be customized.

Customizing Options

For a Bundled Product, customization is infinite.

You can add products from the given options to build your own cart. Each integration results in a unique product with a unique identity.

For example:

When purchasing a camera, different features can be considered.There are variations in types of lenses, memory cards, and tripod stands. Each of these configurations makes a unique product.

Usages & Benefits

The Bundled Products help in simplifying the customer experience.

Different products are tailored in a single kit as per the customer’s needs. This helps manage customers’ demands for quick decision making.

Overall marketing and distribution costs are saved by using bundled products.

Conclusion

In Magento, Grouped Products are ideal for complementary products.

It integrates simple products for the convenience of customers to shop more. This helps to increase the revenue and creates a great shopping experience.

Bundled Products are more suitable for complex products that offer customization. Example: A T-Shirt available in different sizes and colors.

“Grouped products are used for limited to purchase quantities of each individual item, but bundled products are choose by customers the variety of options and quantities for each item in the bundle. If

customers want to customize the size, color, material,catagory, etc. then customers should use bundled products ”