Salesforce is a cloud-based software platform primarily used for Customer Relationship Management (CRM), which helps businesses manage their interactions and relationships with customers, prospects, and partners.

It offers tools and applications designed to streamline business processes, improve customer service, drive sales and enhance marketing efforts.

CRM:

Let’s say there is one Technical Solution Company using a CRM to manage their customers relationships.

There are some key points that company need to do enhance the business

• Sales Process
• Lead Capture
• Marketing
• Reporting and Analytics

And many more

Why we need to Use CRM:

Improved Customer Relationship

Helps to provide the 360-degree view of each customer history, preferences and many more

Increased Sales and efficiency

Customer Retention

Data Driven Decisions

RoadMap to Start with salesforce

To start with salesforce, need four main skills

Salesforce Admin Knowledge:

We will start with Admin Knowledge read more about this on blog

APEX Programming Language:

APEX (Application Express) is a powerful, web-based development framework from Oracle that enables rapid creation of data-driven applications. It allows developers to build secure, scalable, and interactive web applications with minimal coding, leveraging SQL and PL/SQL for backend logic.

Integration of SOAP and REST API

In Salesforce, SOAP and REST APIs enable seamless integration with external systems, allowing data exchange and automation between platforms. SOAP is used for more complex, secure transactions, while REST offers lightweight, faster integrations for web and mobile applications.

Lightning Web Component and AURA framework for UI part

In Salesforce, Lightning Web Components (LWC) provide a modern, fast, and standards-based approach to building responsive UIs, utilizing web standards like HTML, CSS, and JavaScript. Aura Framework is used for building dynamic and reusable components, offering greater flexibility and functionality for legacy applications and complex UIs.